首先,網(wǎng)站標(biāo)題,即是網(wǎng)頁(yè)代碼中title標(biāo)簽中的內(nèi)容會(huì)顯示在標(biāo)題欄中,很多人對(duì)此并不重視,導(dǎo)致所有頁(yè)面的標(biāo)題都一樣。這一點(diǎn)不僅不利于搜索引擎抓取,也嚴(yán)重影響到用戶體驗(yàn)。所以我們做優(yōu)化時(shí)需要為每個(gè)頁(yè)面確定一個(gè)獨(dú)立的標(biāo)題,頁(yè)面的內(nèi)容是以這個(gè)標(biāo)題為主題的。每一個(gè)網(wǎng)站優(yōu)化人員都知道,搜索引擎非常重視內(nèi)容的相關(guān)性,好的標(biāo)題與描述更容易讓用戶從搜索引擎結(jié)果中獲得點(diǎn)擊,也有利于提升搜索引擎排名。
First of all, site title, is the title tag Webpage code in the content is displayed in the title bar, a lot of people do not pay attention to, cause all the title of the page. This point is not conducive to the search engines, but also seriously affect the user experience. So we do optimization requires an independent title for each page, the page content is the title theme. Each site optimization personnel all know, correlation search engine attaches great importance to the content, more easy to let users click search engine results obtained from the title and description of the good, but also conducive to improve your search engine ranking.
第二,網(wǎng)頁(yè)標(biāo)題的語(yǔ)法,如果考慮用戶體驗(yàn)的話,網(wǎng)頁(yè)標(biāo)題是提供給用戶看的,用戶是人,搜索引擎雖然不是人,但是具有一定的人類思維。所以,標(biāo)題應(yīng)該以人的正常語(yǔ)法來(lái)命名,也就是說(shuō),一句話要分出主謂賓來(lái),要讓人讀得懂。這一點(diǎn)就是讓大家切記,不要在標(biāo)題上堆砌關(guān)鍵詞,應(yīng)該巧妙的把關(guān)鍵詞放在了一句完整的句子里,從這個(gè)角度來(lái)看,也是符合用戶體驗(yàn)的。
Second, Webpage Title Syntax, if you consider the user experience of words, Webpage title is to provide to the user, the user is the person, search engines are not people, but has a certain degree of human thinking. So, the title should be in the normal grammar to name, that is to say, a word to be distinguished SVO, let people read. This is to let you remember, do not stack keywords in the title, should be clever to put keywords in a complete sentence, from this point of view, is also in line with the user experience.
第三,網(wǎng)頁(yè)標(biāo)題的組成部分,無(wú)非包含了兩部分,一是網(wǎng)站的名稱,二是對(duì)網(wǎng)站核心關(guān)鍵詞的簡(jiǎn)短敘述,中間用“-”隔開。我認(rèn)為這樣就夠了,這樣既能告訴用戶,你的網(wǎng)站是做什么內(nèi)容的,又能符合搜索引擎的(SEO)規(guī)范化。
Third, part of Webpage title, it contains two parts, one is the name of the web site, two is the brief descriptions of the site core keywords, separated by "-" separated. I think this is enough, so not only can tell users, your site is do what content, but also in line with the search engine (SEO) standardization
第四,不要出現(xiàn)與網(wǎng)站內(nèi)容無(wú)相關(guān)的,或者令人厭惡的關(guān)鍵詞。有的人覺(jué)得目前某個(gè)關(guān)鍵詞很熱門,就把這個(gè)關(guān)鍵詞放在標(biāo)題上,其實(shí)自己的網(wǎng)站與這個(gè)關(guān)鍵詞一一不相關(guān),這種糊弄用戶和搜索引擎的愚蠢做法早在N多年前就被淘汰了。這樣不但嚴(yán)重影響用戶體驗(yàn),還會(huì)讓搜索引擎降低你網(wǎng)站的排名。
Fourth, do not appear and website content not related, keywords or disgusting. Some people think that at present a keyword is very hot, put the keywords in the title, in fact, your own website with the key words of one one unrelated, this fool the user and search engine folly was eliminated early in the N years ago. This not. This not only affects the user experience, will let the search engine to reduce your site's ranking.